8 Tips to Increase Instagram Followers

Social media which was initially considered as an application of young people is now starting to be considered as one of the surefire promotional tools. Various methods are used to increase the number of  followers, but not all ways are able to provide significant results. The use of Instagram social media as a promotional tool is certainly not without reason. Instagram is one of the most popular social media where around 60 million photos or images are shared and 1.6 billion likes are given every day. In addition, in  a study by Forester Research in 2014 found that Instagram users were 58 times more likely to like, comment or share photos of a brand than Facebook users and 120 times compared to Twitter users.

To be able to use Instagram as a promotional tool more efficiently, of course you have to have a significant number of followers. It's best if you create a business account on Instagram, never once you buy followers or use a bot account to follow your Instagram account. In addition to damaging reputation, the things you do are also in vain because there is no engagement that is built when you buy bot followers.

Maybe if you want to use Instagram efficiently, you certainly want followers who like your niche so they can become loyal followers of your brand.

Then how is the right way to increase the number of followers on Instagram??

1. Expand content

The most appropriate and safest way to add buy real Instagram followers is to increase content. It sounds easy but actually this is a way to add followers with a long and tiring process to go through. Therefore, creativity is needed. Be yourself by living what you like most, then multiply your Instagram content with what you like. This Instagram content may not be just as much, but must also be accompanied by the uniqueness and what people will see as 'different' from other accounts.

2. Synchronize Instagram with Other Social Media

If Instagram is not your first social media, you can use it to promote your Instagram account on other social media, maybe on other social media you have enough followers so that the chance to get followers quickly is greater.

Another advantage of synchronizing social media is the reduced burden of posting to each of your media. You can use the same posts to your various social media accounts. Other social media users can visit your Instagram account more easily so that it can increase account traffic and also get more followers and likes.

3. Use Suitable and Popular Hashtags

Using hashtags on every Instagram post is a way to increase Instagram followers. Using appropriate and popular hashtags will help your posts be seen by other users who are not yet your followers and you can increase your Instagram followers.

Not only can you use popular hashtags, you can also create your own hashtags that you can use to encourage other users to share photos related to your brand. In making a hashtag for your own brand it needs to be done carefully. Make the hashtags clear, easy to understand, and certainly related to your brand / business.

4. Make Instagram Visually Appealing

Instagram itself is an application designed to attract attention visually. Of course, users must be smart at determining visual styles that can attract attention and can become one of your brand identities.

Besides products, you can post pictures that can touch the emotions of other users. These photos can you give motivational caption, daily questions, or be associated with your business.

The use of consistent filters, or the use of photo color themes are characteristic that make your account easy to remember. Make sure the photos you post are quality and interesting photos to look at. No one wants to be your follower if your account has too many useless or unattractive photos.

5. Hold an interesting giveaway

Giveaway is one of the most effective ways to attract attention. Who doesn't like getting things for free? By giving a giveaway, you can increase the number of followers, likes, traffic to your site, and can even help product sales.

Use easy terms like follow your Instagram, give a like or comment on one of your photos, or use a specific hashtag. You can promote this giveaway to other social media and ask your followers to tag their friends so that the number of your followers increases.

6. Collaborating with Influencers or Other Brands

If you know about endorsements, this is a promotion that is considered quite significant in increasing the number of followers. You can choose the appropriate influencer or can represent your brand. Not only display their photos with your product, but you can also ask them to take over your account to briefly change your Instagram routine so that followers don't get bored.

In addition to influencers you can also take advantage of other ways of working with other brands that are definitely not your competitors, this can also help increase the number of followers in the same target market.

7. Make Followers Feel Involved

Followers who feel involved with your account will be more likely to become loyal followers which also helps promote your account. Building a community of followers who feel involved is far better than having many followers who are not interested in your product or account.

Engagement with these followers can be started by replying to comments provided kindly, using a caption that invites followers to get involved. You can also ask the user questions both daily and something related to your product.

8. Build Interaction with the Audience

You have to build interaction with the audience. You can manually visit an account that suits your niche, then give likes and comments. Also, you shouldn't be reluctant to follow accounts that seem to have an interest in your product. Do this method every day for at least three months. If you don't have time, you can use software that can help you interact with your audience.

If social media is used with the right strategy, Instagram can become a potential visual advertising container for your products and brands that can help increase sales .